The Best Things Come in Small Batches: Why I Choose Quality Over Quantity
You’ve heard of small-batch whiskey. In fact, you could probably walk into your local big box retailer and find some on the shelf. The same cannot be said for small-batch cleaning products like mine. That’s because stores prioritize high-velocity national names and extensive private label lines, which leaves little room on the shelf for small batch cleaners that prioritize quality, freshness, and clean ingredients.
Many brands begin the same way Cleaning Mama did, born from the desire to create a meaningful solution to a problem. Once their product starts to gain traction, the objective often becomes national retail exposure. That is not my goal.
Of course, there is nothing wrong with starting small and scaling to mass production, it just isn’t my dream. I’m not choosing the small-batch approach out of necessity, but because I am committed to ensuring the safety, quality, and integrity of my non-toxic cleaning products.
What does small batch really mean?
While the term is becoming more common across industries, there is no “official” definition. So, here is what it means to me:
Cleaning Mama products are made in limited quantities in the U.S., following the principles of natural cleaning products that USA customers can trust. Every ingredient is carefully measured, blended, and bottled. Each batch is inspected by hand before being boxed up to ship. If something doesn’t meet my standards, it does not go out. There is no “good enough” for me.
It’s not a quick process, but making cleaners this way allows for a level of attention and quality control that mass production simply cannot match.
The Benefits of Small-Batch Manufacturing
Aside from quality assurance, there are several practical benefits of small-batch production for eco-friendly cleaning products.
Traditional cleaning products often contain preservatives such as formaldehyde-releasers or phenoxyethanol to prevent microorganisms from causing the product to break down over time. This is necessary because mass-produced cleaners may sit in warehouses or on store shelves for months or even years before ending up in your home.
Natural cleaners can break down as plant-based ingredients oxidize. While this doesn’t happen overnight, it does mean these products cannot live indefinitely in a distribution center. Choosing small batch cleaning products prevents overstock and ensures you receive formulas that are fresh, powerful, and far less likely to degrade before you empty the bottle.
Additionally, creating only what’s needed significantly reduces waste, minimizing the environmental impact of my manufacturing process. This was extremely important to me — I want Cleaning Mama products to be safe for people and the planet, which is the foundation of all eco-friendly cleaning products.
Why You Should Choose Small-Batch Cleaners
If you’re someone who reads labels, reuses jars, or pauses before bringing a new product into your home, you already understand what intention looks like. Small batch cleaners fit perfectly into that way of living.
They are rooted in the same values that shape a more intentional home: mindfulness, simplicity, and respect for what we bring into our space. They represent a slower, more thoughtful way of making things — one that values quality over quantity and care over convenience.
When you choose Cleaning Mama’s natural cleaning products USA families trust, you’re supporting a process that puts people and the planet above profits. Each formula is made fresh with safe, non-toxic cleaning products that don’t rely on harsh preservatives or extended shelf-life chemicals.
There is comfort in knowing the bottle on your counter was crafted by someone who still believes in doing things the right way. That sense of trust and connection — between maker, product, and home — adds to what makes my products truly special.
Made with Care, Always
For me, success isn’t about how many shelves we’re on. Expanding too quickly or producing more just for the sake of profit would risk losing the hands-on care that defines this brand. If a product with my name reaches someone’s home, I want to know it carries the same care and integrity that started this journey.
That’s what small batch cleaning products allow me to protect. They keep me close to the process, close to the people who use these products, and close to the reason I began making them in the first place.
Frequently Asked Questions: Essential Oils & Cleaning
Why aren’t Cleaning Mama products in big-box stores? ▼
Large retailers prioritize high-velocity national brands and private labels that can be mass produced and stored for long periods of time, which isn’t aligned with my small-batch model. Keeping production small helps me deliver fresher formulas with hands-on care.
What makes Cleaning Mama’s Small-Batch Cleaners different? ▼
Cleaning Mama’s plant-based cleaning products are all-natural, non-toxic, sustainable and intentionally produced in limited quantities to ensure equality and freshness. I prioritize people and the planet over shelf space and speed.
Are small-batch cleaners more expensive? ▼
Small-batch production reflects premium ingredients, U.S. manufacturing, and a hands-on process. You’re paying for freshness, quality control, and values-driven craftsmanship.
What’s the best way to store natural cleaning products? ▼
Keep bottles tightly closed in a cool, dry place away from direct sunlight and heat. Avoid storing near stoves, radiators, or in hot cars to preserve freshness and performance.
Why choose small-batch cleaning products? ▼
Small-batch cleaners prioritize freshness, safety, and consistency over mass production. You get plant-based formulas made intentionally, with care you can trust in your home.