Press Release: Cleaning Mama’s Debut Product Line Combines Performance and Wellness

Crafted in small batches with essential oils, the Fresh Scent Range redefines everyday cleaning through simplicity, care and quality.

SALT LAKE CITY, UTAH (October 22, 2025) — After years of helping clients care for their Utah homes, Mona Murahwa has bottled the Cleaning Mama experience for consumers everywhere — and now it is available for pre-order at cleaningmama.com.

What began as a boutique home-cleaning business has evolved into a premium line of non-toxic, small-batch cleaning solutions made in the United States. The collection, dubbed the Cleaning Mama Fresh Scent Range, comes as consumers increasingly seek natural, non-toxic alternatives to traditional products. 

Grand View Research reports the global natural household cleaners market was valued at nearly $7 billion in 2024 and is projected to nearly double by 2030. The broader green-cleaning market, worth $37.5 billion in 2024, is forecast to surpass $158 billion by 2034, growing at 14.1 percent annually, according to Zion Market Research.

“The Cleaning Mama Fresh Scent Range was created out of need,” said Murahwa. “I needed a solution that was both natural and effective, and I knew I wasn’t the only one. People want products that perform well and align with how they live.”

Designed for those who value quality, safety and simplicity, the collection embodies Murahwa’s belief that caring for your home should feel as good as it looks. It includes: 

  • All Purpose Cleaner: The ultimate daily cleaner for countertops, glass, appliances, and high-touch areas. Cuts through grime and grease with the bright, invigorating scent of grapefruit and citrus.
  • All Floor Cleaner: Safe for wood, tile, laminate, and stone. This concentrated formula leaves floors sparkling clean without sticky residue, all while filling the room with the soothing scent of fresh herbs. 
  • Marble and Granite Cleaner: A gentle, streak-free formula designed to clean and restore shine to delicate marble and granite surfaces without etching or dulling. Infused with the uplifting aroma of sweet orange.

Each Cleaning Mama formula is crafted in small batches in the U.S. using non-toxic ingredients and essential oils that clean effectively, leaving behind a light, natural scent that makes cleaning feel pleasant and restorative. The products are biodegradable, free of parabens, sulfates and dyes, and come in recyclable packaging.

“I’m passionate about creating products that not only clean but also nurture wellbeing and bring joy to everyday routines,” said Murahwa. “Cleaning shouldn’t feel like a chore. It should be an act of care for yourself and your home.”

The Cleaning Mama Fresh Scent Range can be pre-ordered at cleaningmama.com until November 1.

About Cleaning Mama

Originally established as a boutique home-cleaning business in West Jordan, Utah, Cleaning Mama has evolved into a premium consumer brand offering non-toxic, small-batch cleaning products made in the United States. Under the leadership of founder Mona Murahwa, the brand builds on years of direct experience caring for homes and families, now reimagined for customers who want the same quality, attention and integrity in the products they use every day. Visit cleaningmama.com to learn more.